Joining a number of Canadian, American, and European cities, Dublin is offering a credit card size pass to tourists which will gain them access to many of the city's attractions at reduced rates. Some venues will even be free to card holders.

Ireland's capital has been characterized as one of the more expensive cities to visit in Europe. Now Dublin Tourism is taking action to reverse the perception, and the "smart pass" card is being offered as an inducement to attract more tourists.

It offers access to museums, galleries, historic buildings and castles, and the Dublin Zoo, as well as discounts in certain restaurants and theatres. Included are the Guinness brewery, Christchurch Cathedral, the National Wax Museum, the Abbey Theatre, the National Concert Hall and the Phoenix Park visitor centre.

Intending visitors can purchase passes online, and through travel agents, some retail stores, hotels, and at ferry ports.

The cost is 29 for a one-day pass, 49 for a two-day pass, 59 for three days, and 79 for a six-day card.

At venues where entry is free to the public, the card holder will be given guidebooks, receive special offers or complimentary coffees.

Frank Magee, Chief Executive of Dublin Tourism, said it was part of a campaign to show that Dublin does give value for money.

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